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  1. On Thursday we introduced our development team to an experiment in which they are the guinea-pigs.

    On Friday the experiment began.

    The concept could translate to many skills, but if you've ever been involved with software development you have probably, at some point, found yourself caught in the battle of simplicity vs. motivation. 

    Talented developers often find themselves in a situation where much of their work is merely a variation of something they've done before; a digital equivalent of writing hundreds of lines on a blackboard for doing something naughty.

    As a species, Developus-Anti-Socialus forms a sub-section of the human race that needs to be challenged, wants to solve problems, try out new ideas and discover innovative solutions to issues new and old.  But in the boring commercial (real) world, this desire for learning and expansion of knowledge often casts such challenges fewer and further between.

  2. In accepting that we can no longer do everything ourselves, Create. has begun the process of recruiting an Operations Manager.  It's the first time we've looked to recruit a management position and the process has been an eye-opener to a growing trend among job applications.

    While reading an applicant's covering letter, or delving further into their CV, I'm increasingly likely to be subjected to their "proven track record" before being told about how they successfully designed strategies that consistently pushed envelopes outside of the box.

    I am confidently assured that their dynamism and natural business acumen will single handedly take my organisation to the next level, before Simon must brace himself for their need to write about themselves in the third person, with a few synergies and paradigms thrown in for good measure.

  3. With Google+ unleashed upon the (limited) masses, the social media world has been instantly flooded with hype. While most seemed to fall into the "desperate begging plea for an invite" category, the overriding sentiment among those who got in has been a resounding, "Well…. Yeah….".

    Prior to recent social networking failures (namely the Facebook-like 'Orkut' that only caught on in Brazil and the Twitter-like 'Buzz' feature within Gmail that nobody wanted), many had always assumed anything touched by Google to be the next big thing. Now, Attempt #3 is being met with a large dose of noncommittal positivity, nobody confident enough to predict either storming success or a quiet burial in an unmarked grave this side of Christmas.

    The common opinion cites 'Plus' as Google's "Facebook Killer", but could it be much more than that? Could many others be watching complacently, oblivious to the little red dot flickering on their backs?